Thursday, April 30, 2020

The magic if drama Essay Example

The magic if drama Paper Constantine Stanislavski is a man whom is a great insperation to all aspiring actors. He believes in a variety of techniques which allows the actor to create total realism and focus on stage. I am now going to talk about the Magic If explaining what it is and how it is important for the actor to under-go. If the Magic If were to be studied successfully then as an actor i should be able to make any character I play believable not just to the audience, but to myself. I am aware of the work of Constantin Stanislavski, but Ive never really looked into detail about his System. Stanislavski believed that acting should not be thought of as imitation but as a process. It isnt a matter of external control, technique, and skillfully reproducing an experience but creating and conveying inner life, a sense of being, not playing. As an actor, I have to create organic links between my own personality and the character I am playing. Although I must believe that I am that character, in that time and in that situation, it must be remembered that I mustnt forget who, as an actor, I really am. To help create any role, Ive always found it helpful to attempt many improvisations. We will write a custom essay sample on The magic if drama specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The magic if drama specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The magic if drama specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the System this is known as the magic If. The magic If opens up many possibilities for the actor and can no doubt help them to explore new emotions. But to aid the Magic If is the given circumstance. This is the basis for the actor and the role. The given circumstances are: the story of the play, its facts, (the characters in the play, who they are and their purpose); events, (what happens in the play); time and place of action, conditions of life and finally the actors and directors interpretation; the production, the sets, the costumes, the properties; lighting and sound effects. The most important thing needed to create the realism and Magic If is imagination. But of course the most important thing needed to do all this is my imagination. Stanislavski points out: If you speak any lines, or do anything, mechanically, without fully realising who you are, where you came from, why, what you want, where you are going, and what you will do when you get there, you will be acting without your imagination. Some good techniques to develop the imagination are to prepare the body by relaxation and then being taken on a meditation by some else. This can help create a more power imagination, and if you can hold the images and believe them, it can also help in developing your concentration. To aid the imagination of a character i would be undergoing, I would research into the lifestyle he might have had, what he wore, ate, how he may have entertained himself and possibly different aspects of his personality. Relaxation techniques and meditations can also help in focusing and relaxing an actor on stage. Stanislavski created a devise known as Circles of Attention. This can be shown like ripples on a pond. If the actor is in the centre of the pond, the ripples radiating out from the actor in an increasing circumference will eventual embrace the whole pond, or in this case the whole stage. To begin with, I would create a very small circle around me, focusing on myself and character, what Im wearing and what Im doing. Then I would spread the circle farther away, drawing in nearby objects and props or any characters stood by. Finally I would spread the circle around the stage, focusing on everything there and knowing where everything is. To practice this I would stand in a room and go through the procedure of expanding the circle, and being aware of whats in the room Im in. I would practive this in the Art Centre as it is generally a large room and I would have to emphasise my movements and voice so all 3 sides of the stage could hear/see me. Stanislavski also calls for the use of the Emotion Memory; Just as your visual memory can reconstruct an inner image of some forgotten thing, place or person, your emotion memory can bring back feelings you have already experienced. You would think that this would give a more emotional performance and convince the audience that the character is real. However, the use of your emotional memory with a character may end up with you not acting at all, but saying the words from the text as you bring up all your past emotions. I have just recently worked on the Emotion Memory in a workshop. I was called to bring out an emotion at a time when I was at my saddest. This I did, but I dont think that if I was on stage and my character demanded sadness that I could recall that memory I had. I would forget about the character and end up re-living the past. I think that it is important to remember how you felt at that time, without the reasons for it, and then call that up instead. An example of this would be when my character would have to represent sadness on stage. I would think of when my nan was dying from cancer or when my best friend died to bring the required emotions to my head. This would create more realism and make much more sense to the audience on stage. Happiness is easily shown and I feel that so is the sadness. Anger, though, is something that I dont express very often. Im one of those people who bottles everything up and walks away quietly. This is why, when representing anger, I would have to rely on my body movements and voice. Instead of yelling out the words, I would raise my voice but say them slowly, not projecting as far as I normally would do. Id try not to move my body and maybe raise an arm (to reinforce my power over another character on stage. Stanislavski pointed out that all actors need to have a tempo/rhythm in their acting. This tempo/rhythm needed to be external and internal. For example, the character may be worrying about something and could even be panicking and at the same time is in a room where other characters are talking about something as bizzare as the weather. The inner turmoil tends to be conceiled. ase, by a show of calm. This can lead to an interesting performance as the two tempo/rhythms contradict each other and i believe this creates a stronger visual impact on the audience. The whole System was designed to allow characters to become more indepth and Stanislavski spent many years trying to studying and experimenting with his System. Studying it you can initially see where he was heading, the only problem being the length of time needed to complete the system, with a character. Unfortunatly, we havnt got the required length of time available to us, so it is of great difficulty to fully study and complete Stanislavskis techniques. However, Stanislavskis ideas for realism and naturalism were a great influence on this last century, and parts of the System are still used today in rehearsal time when creating a role. The Magic If has had a great impact on all aspiring actors as it has taught us how to develop our roles to create the most realism possible. Stanislavskis techniques are of great importance as they truly indicate to the actor how to portray their characters role by looking at their personality and studying how they move around stage as a person. In conclusion, the Magic If is very important for all actors as all mainstream actors follow the system and Stanislavski has become a big rolemodel to many because of it.

Saturday, March 21, 2020

How to Create Effective Blog Posts That Convert Like Crazy - CoSchedule

How to Create Effective Blog Posts That Convert Like Crazy When you’re creating content for your blog, what are you hoping to achieve? More than likely, you’re working to attract qualified leads for your business. Unfortunately, though, this can be easier said than done. Business blogging comes with its challenges. Maybe you’re dealing with a bounce rate thats higher than ideal. Perhaps people aren’t clicking on your calls-to-action or converting through your forms. Its possible you’re attracting an audience, but they aren’t interested in your products or services. You may even be spending resources on creating valuable offerings, but they aren’t attracting qualified leads. There has to be something you can do about this, right? You shouldn’t give up on your blog, but rather optimize your content for lead generation. After reading through this guide, you’ll be able to do just that. How to Create Effective Blog Posts That Convert Like CrazyDownload Your Free Blogging Resource Bundle This post is jam-packed with advice. Put it all into practice with these free bonus templates, guides, and reports. Heres what weve included: A Blog Post Outline Template to write thorough content every time. A 28-page Blog Writing Process Bonus Guide to dig even deeper into how to create comprehensive content. A How to Write a Call to Action Bonus Template to craft CTAs that convert crazy amounts of traffic. A Content Calendar Excel Template to plan and schedule all your blog posts. 5 free Google Analytics Custom Reports to measure the effectiveness of your content promotion in just a few clicks. Have One Main Goal When Planning Your Content Hint: that one overall goal should revolve around lead generation. To start, you need to clearly define this goal. It’s not enough to just say you want to generate leads. You need to follow a process for making that goal work. You have two ways of doing this: SMART  or CLEAR  goal setting. SMART stands for: Specific, Measurable, Achievable, Relevant, and Time-bound. With SMART goals, your focus is on making a goal that provides enough information to make reporting on results easier. A SMART lead generation goal could be: "We want to increase qualified, sales-ready blog leads by 50% this quarter compared to last quarter." CLEAR stands for: Collaborative, Limited, Emotional, Appreciable, and Refinable. The CLEAR goal-setting process is the more recent alternative to SMART goals. Adam Kreek, an entrepreneur and motivational speaker, developed this alternative to fit a more up-to-speed, agile environment. A CLEAR lead generation goal could be: We want to work as a marketing team to bring 5 new qualified leads from marketing blog objectives for sales readiness through quality content offerings. With your blog content, you want to decide on one of these goal-setting options, or create your own way, so that you can clearly understand your path. Your goal, regardless of methodology, should be set up in a way that allows you to see a beginning-to-end process for your work. CLEAR vs SMART Goals: which do you use for your #content #marketing?Yes, your blog should be designed around your readership’s needs and pain points, so you should have subgoals for that. However, your overall, most important goal should always be what lead results you want to see from your efforts. In addition to setting up your goal, you have a choice for how you’ll follow your content’s results. You can use calendar software, such as what you’d find with , or choose a do-it-yourself (DIY) calendar system  in Excel or Google Sheets. By following a calendar, you’re better able to see how your content is leading to or falling away from your established goal. Recommended Reading: How To Get Crazy Organized With A Comprehensive Content Calendar (Free Template) The Complete 14-Step Content Strategy That Will Boost Your Results by 434% Use The Right Tool(s) For Contact Information Collection And Follow-Up The best way to turn your blog into a lead generation tool is to have a system in place for quick and easy contact collection. You want to acquire at least an email address. Ideally, you’ll want more information to help you create a personalized lead nurturing experience. You’ll want to find the tool or tools that’ll help you with this process. The tool(s) need to help you develop a seamless system for both marketing and sales to work together. Whichever system you put in place should help you take a blog subscriber and follow their path to a sale. Some of the best lead acquisition and nurturing tools, depending on your needs and budget, are: MailChimp: Best for contact collection and email marketing HubSpot’s CRM: Best for lead nurturing and monitoring When using MailChimp, you can add sign-up widgets for your blog sidebar so that it is always visible to your readers. You also have the option of creating a pop-up form to appear when readers visit your blog. Add the MailMunch  integration to create these widgets and pop-ups. Watch this video to see how: You’re given options for copy, design, form fields, and other elements. This integration is free, but it means the MailMunch name will appear with your form. Using these forms allows for contact information to go straight into your chosen MailChimp list. It’s an easy, automatic way to bring leads to your email marketing platform for further contact. MailChimp is primarily an email marketing platform, so it doesn’t give you a full picture of where each contact stands in your sales funnel. That’s when you need to find a tool that can take your contacts further along. HubSpot has a CRM that offers what you need to collaborate and monitor your contacts as they proceed through the sales funnel. You can use this tool to track the emails you send to your leads, if you use Gmail. Or, you can use MailChimp for email and HubSpot’s CRM for taking your marketing activity and passing it along to sales. HubSpot’s CRM gives you thorough information collected from each of your contacts. This information is found automatically, when possible. You can learn where the contact works, their phone number, and even their social media accounts. All of this information is available in one place along with your contact’s timeline. If you want to take your lead generation one step further, try using a full-service, all-in-one platform. HubSpot has a marketing platform  that’ll help you track leads from source to sale and beyond. It offers ways to engage with leads from when they’re just visiting after they’ve made a purchase. You’ll know which blog elements resonated with them to help you create a truly personalized lead nurturing experience. Whichever tool(s) you select, make sure it works well enough to remove any barriers between contact collection and sales follow-up. You’ll want tools that work seamlessly together or just one tool that does it all. This system of having a lead nurturing tool(s) will help you truly see a successful return on investment (ROI) with your blog activity. Recommended Reading: How to Be More Successful With the Right Content Marketing Tools Make Your Content Relevant To Your Buyer Personas Your blog is an opportunity for dual benefits. You want to bring in leads on your end, but to do this, you also need to give your readers worthwhile content. To see the right audience convert on your content, you need to create highly-relevant blog resources that benefit your buyer personas. This pinpointed readership  will help you create articles that bring in the right audience for conversion. To create these personas, you can follow your own process, use a template, or follow these steps: Clean up and finalize your data. You likely now have an overwhelming amount of data for your personas. It’s time to filter and clean this up to a more manageable document. Focus on the critical data, such as what is working instead of what should be put aside. Keep your focus on creating reader personas that have data about what they like and what they want to see. Everything else can be removed. Ask your current readers for their input. When you’re looking for what is working versus what is missing, one of your best opportunities is to ask your current readership directly. Use a tool, such as Google Forms, to reach out to them via email, or add a survey to your social media accounts. Twitter polls, for example, are great for multiple choice questions. Your readers are eager to be heard, and asking them for their input is largely effective for that very reason. Evaluate how your readers behave. Use Google Analytics  for this because the tool gives you so much information about how your website visitors are behaving on your site. You can track which blog posts have the most visitors versus which ones have the longer time on-page data. Take advantage of this information to see what’s working for you so far versus what needs improvement. Compare your real data with your ideal data. Take what you know about your current readership and compare it to who your ideal reader would be. This is a hypothetical reader that you’d want to see visit your blog. They are contacts that fit with your conversion goal. Collect initial demographic data. Where do they work? What is their age and gender? Where are they located? These are all examples of the demographic data you should collect. This data should describe your current readership to help you understand your status now for better decisions in the future. An example of a tool you can use to collect this information is Google Display Planner. It provides detailed information about your audience via search results and website activity. https://www.youtube.com/watch?v=fiGfgo4RJDA Find your target audience’s pain points. Do some research on social media and review sites to see what your target readers are complaining about. Tracking mentions, hashtags, and keywords can help with that. This will give you important information about problems you can solve via blog content. The more relevant and timely your content is, the more conversions you’ll see. Ask your sales team for their findings. Your sales team acquires a great amount of data on your customers and prospects when they’re taking each one through the sales process. They can offer valuable information for your use as you build your personas. Take the information you acquire to develop personas based on what you know is effective so far. Audit your current content. Look at your current content to see if it’s getting any engagement. Blog comments and social shares are two ways to determine your content’s value. Check your bounce rate in Google Analytics. Analyze social media metrics to see how people are reacting to your content on each platform. Are they retweeting? Do they add a comment? Are you getting a lot of link clicks? These are all ways to determine whether your readers are enjoying or skipping your content. Apply the data into a persona document. You can use a tool, such as Xtensio, to create a manageable document for your personas. Or use your own Excel, Google Sheets, Word, or Google Docs template. To make your content relevant to the right audience, you need to know who they are and what they want to see from you. Your personas can help you with that. Personas aren’t permanent or final, however. They’re fluid as your target readership changes. As trends change, reader interests change. Your blog content and personas need to adapt with these changes. Recommended Reading: How To Find Your Target Audience And Create The Best Content That Connects Spark Your User Persona To Life With These 9 Important Tools Take The Time To Fully Prepare Your Content To truly make effective blog content, it’s not enough to just dive right in. You need a plan for what you’re going to write and how you’re going to present your ideas. Otherwise, you risk creating scattered content. It will confuse your readers and likely make them leave without converting. That’s why it’s so critical for you to do the necessary research and planning before you start to write your draft. If you're looking for conversions, planning and researching your #blog #content is critical.First, Identify Your Topic. Finding a topic that will resonate with your target readers can be a challenge. You not only need to know what you’re going to write about but also how you’re going to present the idea in your article headline. You have tools available  to you that can help you with this process: Impact’s Blog Title Generator With BlogAbout by Impact Branding Design, you choose a keyword, such as â€Å"marketing† to help you fill out the headline prompts. The keyword is more for your reference as you receive the prompts, but the headline ideas can apply to any keyword you choose. When you receive a headline idea that you like, you can click on the heart to save it in a list for future reference. When you have enough options, you can request the list be sent to you automatically by email. To add to this tool’s value, you also have the option of free writing using their â€Å"writer’s block† section. It’s a blank canvas you can draw in to get your thoughts onto â€Å"paper.† This tool has one noticeable glitch though. Exporting your list does not always work. It might be best to type out your favorites into a separate document. This will also make it easier for you to work with the content instead of having to copy/paste from the email. Portent’s Content Idea Generator Unlike BlogAbout, Portent’s Content Idea Generator does not have an export feature. However, it does have several helpful features to make up for it. This tool gives you especially creative (sometimes controversial) headline prompts using the keyword you chose. It adds your selected keyword into the headline along with the rest of the text. With your prompt, Portent adds commentary to the words to help inspire you or simply to make you laugh. The comments can give you more ideas for the visible headline or help you create an entirely new one. HubSpot’s Blog Topic Generator HubSpot’s tool for discovering topic ideas is different from the other two tools. With their Blog Topic Generator, you insert 3 noun-based keywords. The tool will then give you 5 headline ideas based on those words. You can mix and match the headlines on your own, but HubSpot doesn’t let you do it in the tool. Instead, export the list via email or copy/paste them into an editable document. When you’re considering a topic generated from these tools, keep your reader personas in mind at all times. Even if you think the headline sounds funny or appealing, you need to stick with the ones that will attract your target readers. Pick the topics that mention or at least will cover a specific pain point in your readers. When they read content that truly speaks to their needs, they are more likely to follow-through on your call-to-action to convert into leads. Have you tried these content idea generators from @Portent, @HubSpot, and @impactbnd?Then, Create An Outline You now have a topic picked out. It’s time to start writing your draft, right? No. You always need to take the necessary step of creating an outline. Why? You’ll create structure out of your various points. You’ll make it easier on yourself when writing your draft. The outline will ensure your article’s readability factor. To create the best outline, make sure you’re creating one that has plenty of detail and all your points listed. Have your headings and subheadings ready to go. Include any research you’re going to cite, placed where they belong in your article. Add your main points, even if in fragments, to each heading and subheading. This all will make creating your first draft a lot faster, easier, and more efficient. Writing #blog post outlines will make creating your first draft a lot faster, easier, and more...Focus Your Content  On Reader Benefits Now that you know the importance of reader personas, your next step is to create content that benefits them. You want to create content that gets found in search results, but your priority should always be on helping your readers. There’s nothing worse than putting in all the effort in creating your article just to see your bounce rate increase. The important thing to remember is that your content can either put off your readers  or get them wanting more. When they choose the latter, that’s your chance at converting them via your call-to-action. When you’re writing your article, your focus should be on the following: Readability.  Is your article easy to scan and read quickly? Are your points easily understood? Use Hemingway  or the Yoast SEO plugin  to help you with this. Benefits. Does your article provide value to your readers? Are they given instructions they can take with them and apply with their own work? Readability  is key when you’re trying to keep your readers from beginning to end. To keep your blog post focused on this, it needs to follow these best practices: According to Yoast, it’s important that you write in simple English so that younger audiences would be able to understand what you’re saying. This is known as the Flesch reading ease score. Using transition words helps your readers by dividing one point from another. This makes your content easier to digest. You can use words such as â€Å"and,† â€Å"but,† â€Å"or,† â€Å"because,† etc to separate your points. For example: â€Å"The article was 5,000 words long, so the writer divided it into a series of posts.† Use enough subheadings  to make scanning your article easier. For example, if your article is 1000 words, divide it into 3-5 subheadings. Too much text per subheading, such as 500 words in block text, will make it harder for your readers to scan through. Keep your paragraphs short to keep reader focus. Shorter paragraphs help readers understand your point quicker than longer paragraphs. Make sure your sentences are short.  Longer sentences are inevitable, but you don’t want too many of them in your article. The ideal sentence length should not exceed 20 words. Avoid using passive voice  when possible. Otherwise, you make your sentences harder to read: An example of passive voice: â€Å"The article was written by Annaliese.† Switching it to active voice: â€Å"Annaliese wrote the article.† Use plenty of bulleted lists, white space, imagery, and other breaks from your block text. This will help your readers understand your points without losing focus. Benefits  are what make your content worth readers’ time. If you’re too focused on what you want from your post, you’ll neglect providing value to your readers. Blogging is about helping your readers first, so self-promotion should always be secondary. Along with giving people a reason to read, you also want to give them actionable takeaways. This is the end benefit you should offer your readers. They are looking for assistance with their own needs and efforts, so they expect to have ways to apply what they’ve learned from you. articles focus on reader benefits by ensuring that every article includes thorough explanations, step-by-step instructions, and applicable takeaways. Each of their articles includes content readers can download to further enhance the experience. Another blog that does a good job is from Buffer. Their articles are also thorough, and they regularly update them to ensure readers learn the latest trends and techniques for their efforts. No matter what: focus on your readers first, and give them what they came for in the first place. Recommended Reading: How To Communicate Effectively With Your Blog Readers To Keep Them Reading Be Strategic With Your CTA Wording, Design, And Placement Your call-to-action or CTA has to be convincing enough to get your readers to click on it. You may be wondering: how can I accomplish this? The answer: you create a CTA that follows these best practices. This is how you’ll get people to give you their contact information and convert. This is how you’ll get people to give you their contact information and convert.Nail Your CTA Copy Your call-to-action copy needs to be short but still give readers a reason to click on it. It should be focused on real benefits and not serve as clickbait. Use power words  to convince visitors that this action they’ll take will be worthwhile. Make it clear why and how they should act on your CTA. As you can see from the example below, uses strong wording in their CTAs, such as â€Å"get,† â€Å"now,† and â€Å"free.† They’re expressing a sense of urgency and making their CTA a command to help visitors take action. Also, makes the value clear in what they’ll provide in exchange for the visitor’s information. They tell visitors that they offer the â€Å"#1 Marketing Calendar,† which clearly shows that their product is worth considering. When you’re working on your CTAs, make sure you’re using strong words, such as commands or value-based terms, to give your visitors a reason to click through. When you're working on CTAs, use emotional words to give your visitors a reason to click through.Pay Attention to CTA Design Use different text colors or use images to help your CTA stand out, but be careful that your design doesn’t confuse or annoy your readers.  Check to see that your CTA design stands out without interrupting the flow of your article. You want your CTA to be noticeable without being intrusive. That’s why experimenting with your CTA design is key. You’ll want to find the right method for best lead generation results. Let’s look at this example from a recent HubSpot article. Their call-to-action displays a preview image and bold colors. The text is large enough to be easily noticeable. Their CTA stands out from the page’s white background. As it is located at the end of the article, it doesn’t interrupt the reader. Experiment With CTA Placement Many times, you’ll see a CTA that’s in-line with the article copy. Other times, it may be a clickable image with text overlay. Regardless, you want to use a placement that stands out from the rest of your article and page as a whole. You want your CTA to fit naturally with your article without getting lost in the flow. Whether it’s at the beginning, middle, or end of your article page, you want to choose wisely. It’s important that you experiment thoroughly with which placement converts the most visitors. There’s not one best placement for everyone, so test it until you know what works for you and your visitors. Also, don’t be afraid to add it more than once per article. You just want to make sure it doesn’t take away from your article’s readability. If your readers can’t stay focused on your article, they may leave before considering your CTA. In the above example from the Convince Convert blog, this CTA is placed at the end of their articles. It takes a wide space to really stand out to readers who made it to the end. It doesn’t interrupt the article content but rather gives readers a reason to seek more. This is a prime example of a strategically-placed CTA. How To Test Your CTAs for Copy, Design, and Placement Optimization Only make one change at a time. Continue this process until you start seeing a decline in leads generated. If you don’t see improvement with a change, revert back to the last setting and make a different change. Use your available analytics to see if the change produced more leads, the same, or less. Testing is never over. Your readership changes over time, so your CTAs should adapt as a result. The best way to stay in tune with what works for your readers is to experiment regularly with your CTA copy, design, and placement. Although you have these three elements to work with, always remember to only make one change at a time. Otherwise, you won’t know which change was the winner. Recommended Reading: How To Write A Call To Action In A Template With 6 Examples How To Create Opt-In Forms: 5 Ways To Convert Traffic Like Crazy 11 WordPress Plugins To Inspire Visitors To Take Action Provide A Gated Content Upgrade Relating To Your Post In the last section, you learned about CTAs and saw examples from a blog article. If you look at the in-line and pop-up CTA examples again, you’ll see that they lead to what’s called a â€Å"content upgrade.† It’s an additional resource related to the article’s topic. It often serves as a way for readers to apply what they’ve learned from your article. uses content upgrades in almost all of their articles. It’s a quick and effective way to get more conversions than a simple CTA would provide. With a content upgrade, you want to ask for an email address at a  minimum. However, to fully optimize your further contact with readers, ask for a name and other personalized information. This will help your email outreach and also any sales-based contact. Recommended Reading: How To Create Amazing Content Upgrades For Your Blog Have A Content Promotion Plan In Place Before you finalize your blog draft, and before you publish it, you should have a plan for how you’re going to promote it. Your first focus should be on optimizing your content for social sharing. Then, you can plan how, where, and when to share your new content online. First: Optimizing Your Content For Sharing To see your content reach a larger audience than your own, you need your readers to share it with their networks. They won’t share if you don’t make it easy for them, so you want to pay attention to this when finalizing your draft. There are several tools you can use to make social sharing a breeze: ’s   in-line tweet prompt Sumo’s image sharer AddThis’s social sharing buttons uses social sharing buttons and Click-To-Tweet to give people more than one way to share. Make sure your content is optimized for social sharing by including options in the form of in-line engagement and sharing buttons to give your audience a quick, simplified process. Next: Plan Your Own Promotion Schedule Your own content promotion is important for notifying your existing fans and followers of new content. It’s important that you know what you’re doing, when you’ll do it, and how you’ll do it effectively. What you’re doing.  What platforms are you using for your content promotion? When you’ll do it.  What days and times are you going to publish your content promotion? How you’ll do it.  What format will you use on each platform, and how will you make it engaging? Use your content calendar to organize your content promotion strategy to make it more manageable. Otherwise, you’ll lose track of where and when you’ve already promoted your content, risking future repeats and mistakes. Recommended Reading: How To Promote Your Blog With 105 Content Promotion Tactics How To Develop An Effective Content Marketing Promotion Strategy How To Promote Your Content Marketing Like A Public Relations Genius What Next? You’re now better prepared to use your blog to generate leads. You have seven pieces of the puzzle that you need to use together to get the full picture. Apply each of these lead generation tactics in your blog activity to achieve the ROI you’re seeking. What tactics have worked best for you from this list? What tactic or tactics would you add? Let us know in the comments!

Thursday, March 5, 2020

Hamlet Act 1 Summary, Scene by Scene

'Hamlet' Act 1 Summary, Scene by Scene This Act 1 summary of Shakespeares Hamlet sets the stage with the characters, setting, plot, and tone of this five-act tragedy. The play opens on the ramparts of Elsinore Castle in Denmark during a changing of the guard. The old king, Hamlets father, has died. The kings brother Claudius has replaced him, stealing Hamlets rightful place on the throne. He has already married Hamlets mother. The previous two nights, the guards had seen a silent ghost resembling Hamlets dead father. They ask Hamlets friend Horatio to watch on the third night, and he sees the ghost. Horatio convinces Hamlet to watch the next night. Hamlet confronts his fathers ghost, who tells him that Claudius murdered him. The dreary tone and harsh setting contrasting with the revelry within the castle foretell of the tragedy that is to come. Act 1, Scene 1 Summary On a bleak, frigid night, the guards Francisco and Bernardo tell Horatio, a friend of Hamlet, about the ghost they had seen that resembles Hamlets father. They convince Horatio to join them and attempt to talk with the ghost if it reappears. Horatio scoffs at the talk of a ghost but agrees to wait. As they begin describing what they saw, the ghost appears. Horatio cant get it to speak but promises to tell Hamlet about the specter. The darkness and cold, coupled with the apparition, set a dire tone of calamity and dread for the remainder of the play. Act 1, Scene 2 The scene opens in contrast to the previous one, as King Claudius celebrates his recent wedding to Gertrude in a bright, joyous castle room surrounded by courtiers. A brooding Hamlet sits outside the action. It is two months since his fathers death, and his widow has already married his brother. The king discusses a possible war and agrees to let Laertes, son of the kings lord chamberlain (Polonius), leave the court and return to school. Recognizing that Hamlet is upset, he tries to make amends, urging Hamlet to abandon mourning and stay in Denmark instead of returning to school. Hamlet agrees to stay. Everyone but Hamlet leaves. He delivers a soliloquy expressing his anger, depression, and disgust for what he considers incest between the new king and his mother. The guards and Horatio enter and tell Hamlet about the ghost. He agrees to join them that night to watch for another appearance. When Claudius scolds Hamlet for his continued mourning, referring to his stubbornness and unmanly grief, Shakespeare sets him up as an antagonist to Hamlet, who is unmoved by the kings words. The kings criticism of Hamlet (A heart unfortified, a mind impatient, An understanding simple and unschooled) implies that he believes Hamlet is unprepared to be king and is attempting to justify his usurpation of the throne. Act 1, Scene 3 Laertes says goodbye to his sister, Ophelia, whom we learn has been seeing Hamlet. He warns her that Hamlet, still in line to be king, will always put the kingdom before her. Polonius enters and lectures his son on how to conduct himself at school, advising him to treat his friends well, listen more than talk, dress well but not too well, avoid lending money and to thine own self be true. Then he, too, warns Ophelia about Hamlet. She promises not to see him. Polonius advice to Laertes seems rote, relying on aphorisms regarding appearances rather than offering honest advice to a son. With Ophelia, he is more concerned that she bring honor and wealth to the family than about her own desires. Ophelia, as an obedient daughter of the time, agrees to spurn Hamlet. Polonius treatment of his children continues a theme of generational conflict. Act 1, Scene 4 That night, Hamlet, Horatio, and Marcellus, one of the guards who had seen the ghost, wait outside on another cold night. The miserable weather is juxtaposed again with revelry from the castle, which Hamlet criticizes as excessive and damaging to Danes reputation for drunkenness. The ghost appears and beckons Hamlet. Marcellus and Horatio try to prevent him from following, agreeing with Hamlet that it might bring airs from heaven or blasts from hell. Hamlet breaks free and follows the ghost. His accomplices follow him. This scene contrasts Hamlets father, the good king, with Claudius as a drunken reveler and adulterer, and plays on the conflict between image and reality. Claudius appears more suspicious and foreboding than a ghost. Act 1, Scene 5 The ghost tells Hamlet that he is Hamlets father and was murdered by Claudius, who put poison in the napping kings ear. The ghost asks Hamlet to revenge his most foul, strange, and unnatural murder, and Hamlet agrees without hesitation. The ghost also tells Hamlet that his mother was adulterous with Claudius before the old king died. He makes Hamlet promise  that he wont seek revenge on his mother but let her be judged by God. As dawn breaks, the ghost leaves. Hamlet swears he will do what the ghost asks and avenge his fathers murder. Horatio and Marcellus find him, and Hamlet asks them to swear not to reveal anything of the ghost. When they hesitate, the ghost calls from below, demanding they swear. They do. Hamlet warns them that he will pretend to be crazy until he can exact vengeance. The old kings murder creates sympathy for the ghost rather than fear or revulsion, and his mothers adultery tips the scales against her. Hamlet has no choice but to kill the new king, establishing a conflict between his sense of honor and his Christian faith. Key Takeaways Act 1 establishes these plot points: The new king, Hamlets uncle, murdered Hamlets father.His fathers ghost appears to him to describe the murder and charge Hamlet with seeking revenge.Hamlets mother committed adultery with Claudius before her husbands death and married Claudius with unseemly haste.The ghost says Hamlet should let God punish his mother.Hamlet will pretend to be crazy while he exacts vengeance. Act 1 establishes these tones and themes: A sense of dread and tragedy is almost palpable.A conflict between honor and morality is established.Another conflict between appearance and reality.The antagonism between Claudius and Hamlet is part of a generational conflict reflected in Polonius and his children. Sources Hamlet. Hudson Shakespeare Company. Stockton, Carla Lynn. Summary and Analysis Act I: Scene 1. Cliffs Notes, August 13, 2019. Summary of the Play. The University of Texas at El Paso, El Paso, TX.

Monday, February 17, 2020

Pros and cons of genetically modified food Research Paper

Pros and cons of genetically modified food - Research Paper Example But what is vital is to know that whether the emergence of the genetically modified food comes as a blessing or a curse to the human kind. It’s a boon on one hand as it enables the farmers to grow crops in areas where standard crops cannot be grown, thereby feeding people as well as helping in generating income for the population in the developing nations. This also reduces the reliance on harmful and dangerous pesticides. But it has to be admitted as well that till date much has not been known about these foods and hence it is justifiable when some express their concerns about the effect of the food on the health of the animal and human. Some are also concerned about the effect it has on the environment and the local economies and most importantly on the biodiversity. (Freedman, 2009, pp. 4-5) The ongoing debate on whether these foods will stay in the market or will become an extinct cannot be answered directly but the present scenario is marked with the escalation in the dem and of these foods throughout the world economy. The Genetically modified food (GMF) has been readily adopted and accepted in the United States which still persists to grow since its appearance in the market. This GM variety products have been predicted to spread in the â€Å"big- four† (Weasel, 2009, p.198) industrial crops which includes the corn, cotton, soy and canola in United States. (Weasel, 2009, p.198) It is very unlikely that genetically modified food presents any direct risk to the human health but the distinctive nature of these foods may cause harm to the human health in the future, due to the transfer of the genes between the species while they are produced. Hence they have to be carefully monitored, as the outcome of transgene effect is still not predicted. Apprehension has also been expressed as to whether there is a possibility of allergic reaction due to the consumption of the genetically modified food. There is also a fear of possibility that the living bac teria which are present in the human gut may gain resistance to the antibiotics due to the presence of the marker genes in the transgenic plants. (Nottingham, 2003, p. 91) Now the question arises how the consumers have accepted the genetically modified food. There are two opposing viewpoints regarding this, According to the industry leaders the consumer accept these foods because there has been a willingness from the public to consume it. As taking the case of America, where most of the milk is produced by using the bST hormone despite the fact that bST free milk are freely available, but even then the sale of the bST hormone free milk were initially very weak and hence it has disappeared from the market. Some national Survey in US has confirmed the fact that consumer’s concerns regarding GM foods are less. While some are of the opinion that the consumers are extremely worried about the GMF and are keen to pay extra to avoid GM foods. (Radas, Teisl and Roe, 2008, p. 335) Intr oduction Genetically modified (GM) foods also known as the genetically engineered foods are produced by inserting genes into the DNAs of other species. There are several reasons for producing genetically modified foods like in some cases to prevent the incidence of allergies after they are being consumed while there are instances where they are being developed for the betterment of their

Monday, February 3, 2020

Influences of economics and marketing on relationships in the global Essay

Influences of economics and marketing on relationships in the global food supply chain - Essay Example Exporting countries benefit from increased revenues from trading of surplus items, importing nations gain access to vital food reserves (Arda et al., 2005). Growing industrialization and profit making objectives have made a deep impact on the way food is being produced and supplied to the consumers today (Deep and Dani, 2009). The food supply chain is deeply impacted by rising prices, inflationary trends, and growing demands of increasing population have increased food prices. This has also led to multi-tiered supply chains that increase the complexity of the whole logistics process (Sowinski, 2012). The food supply chain begins with the farmer producing the supplies and the food items produced are sold by the farmers either directly to the food processor or indirectly through cooperative groups. The processed food is then sold to distributors to be distributed to various retailers and marketers and from there the food is finally sold to the consumers (FAO, 2004). The role of the far mers in the food supply chain is hence limited to the food processors and cooperative groups that are responsible for selling the farm produce to various distributing agencies, factories or processing units. This pattern limits the transparency of the whole system and farmers do not benefit much from the complex supply chains (Fearne et al., 2000). The globalization of economies has increased consumerism trends within the nations and this has led to a dramatic growth in consumption of food and related items. In context of the food supply chain this also reflects a shift in food movement from local and regional levels to global levels (Dicken, 2011). This has added to the complexity of the food supply...Global food security and governance have become increasingly complex in the past few decades owing to a gradual shift from local to global food supplies. â€Å"The capacity of single households to ensure an adequate supply of food for its members is affected by developments from loca l to global. Increasingly even nation states are losing control over the factors that determine the food security of their populations†. Conclusion In spite of the fact that an abundant quantity of food is being produced on the planet, millions are starving. The primary reason behind this is the corporate control over the food supply. The supply, distribution and manufacturing of food products have been controlled by the corporate system. The process of globalization has contributed to the advancement of biotechnology and agribusiness, which from the business’ perspective is profitable. Most of the capital invested on the production of food and food products goes to non-farmers. With the virtue of global economy, the corporations and supermarkets are churning a huge amount of money, which contributes to the imbalance of power between the farmers, consumers and food corporations.

Sunday, January 26, 2020

The High Performance Concrete Construction Essay

The High Performance Concrete Construction Essay Concrete admixtures Construction materials Table of Contents Chapter 1: Introduction Introduction The High-performance concrete (HPC) is a mixture of many materials usually 5-10. The interaction between these materials is the reason of the various workability cases, and also the different ratios and portions added causes this variability. Testing the concrete is not the best solution for examining the workability properties, The testing process of the concrete need huge number of labor and materials, which is not cheap. There is, therefore, a need to predict the workability of concrete through a simpler, cheaper laboratory approach. Concrete workability is de ¬Ã‚ ned, according to American Concrete Institute (ACI), as the ease of placement of concrete and is usually quanti ¬Ã‚ ed by the result of the slump cone test. Rheological tests on cement paste were used to select the type and dosage of mineral admixtures that improved concrete workability. The conclusions reached based on cement paste tests were validated by concrete slump tests. It was also deemed interesting to compare the fundamental parameters (yield stress and viscosity) measured with a  ¬Ã¢â‚¬Å¡uid rheometer with the results from two commonly used empirical tests, the minislump and the Marsh cone tests. If a relationship could be established, the empirical tests could be used to design materials for a given yield stress and viscosity or, at the very least, rank different materials base on yield stress or viscosity. The decision to study the in ¬Ã¢â‚¬Å¡uence of mineral admixtures was dictated by the recent increase in use of mineral admixtures for improved concrete durability. Economics (lower cement requirement) and environmental considerations have also had a role in the growth of mineral admixture usage. The lower cement requir ement also leads to a reduction for carbon dioxide generated by the production of cement, while the use of a mineral admixture utilizes a product that would ordinarily be bound for the land  ¬Ã‚ ll. Thus, there is a double environmental bene ¬Ã‚ t from using mineral admixtures. Chapter 2: Literature review Background Concrete workability characterization Concrete workability cannot necessarily be sacri ¬Ã‚ ced for improved hardened properties, such as durability or strength. Workability is typically quanti ¬Ã‚ ed in the  ¬Ã‚ eld by the result of the slump cone tet. Nevertheless, a survey conducted by the National Ready-Mixed Concrete Association (NRMCA) and the National Institute of Standards and Technology (NIST) determined that, for I-IPC, the slump cone value is not representative of the ease of handling HPC in the  ¬Ã‚ eld. It was reported that concrete mixtures with the same slump might not behave the same way during placement. This implies that the slump value does not give enough data to fully characterize concrete  ¬Ã¢â‚¬Å¡ow. In the construction  ¬Ã‚ eld, terms like workability,  ¬Ã¢â‚¬Å¡owability, and cohesion are used, sometimes interchangeably, to describe the behavior of concrete under  ¬Ã¢â‚¬Å¡ow. The de ¬Ã‚ nitions of these terms are very subjective. Therefore, there is a need for a more  ¬Ã‚ rndamental and quantitative description of concrete  ¬Ã¢â‚¬Å¡ow. Rheological measurements of concentrated suspensions can be used to describe the  ¬Ã¢â‚¬Å¡ow of concrete. Numerous researchers have success ¬Ã‚ rlly used the Bingharn equation. Two parameters de ¬Ã‚ ne the  ¬Ã¢â‚¬Å¡ow: yield stress and plastic viscosity. Yield stress is related to slump, but plastic viscosity is usually ignored because only a few type of instruments exist to measure it. However, the viscosity may be related to properties such as stickiness, p1aceability,pumpability, and  ¬Ã‚ nishability. In addition, segregation could be de ¬Ã‚ ned as the ability of the aggregate to migrate (or sink) in the cement pa ste. This phenomenon is linked to the viscosity of the cement paste and the concrete mixture design. Therefore, methods to predict concrete workability need to take into account more than just the yield stress. What are Admixtures? Admixture is a material or a combination of different materials that are added to the concrete during mixing to enhance a property or more properties of the concrete mix, and providing it with new features that suits the need either if it is made by central batching plants, pre-stressed concrete factories or in-site mixing. Admixtures may enhance the workability, durability or strength of concrete. They can also be used to overcome extreme circumstances such as cold or hot weather w lower water-cement ratio. Admixtures are materials other than the main concrete mix components (water, cement, aggregate) which means that the admixture is added to the mixing water before or during the mixing process to give the concrete the needed properties, taking into consideration that there are some admixtures are added after a certain duration after mixing. Admixtures are divided into 2 types according to origin: chemical admixtures and mineral admixtures. Chemical admixtures They are materials that are found as fine particles or liquid and are added to the concrete to enhance it and give precise properties that are unobtainable in plain concrete mixtures. Usually, admixture quantities are not more than 5% of the mass of cement and are put into the concrete at the period of mixing. Public kinds of admixtures are. Accelerators that increase the speed of the hardening of the concrete. Normal materials utilized are calcium chloride, calcium nitrate and sodium nitrate. However, using chlorides could cause rust in the steel underpinning and it is banned in a some states, so nitrates are recommended. Retarders sluggish the hardening of the concrete and are utilized in colossal or tough dispenses whereas partial setting before the dispense is finished is undesirable. Normal polyol retarders are sugar, sucrose, sodium gluconate, glucose, citric acid, and tartaric acid. Air entrainments makes very small air bubbles inside the concrete during the batching process. It helps in protecting it from the harm made by frequent freezing and defrosting cycles. It also makes better workability, better consistency, less segregation and less bleeding. More than 80% of concrete pavements in the USA are made of air-entrained admixtures. Entrapped air, are huge air voids while entrained air, are very small voids range from 10 to 1000 micrometers. The admixture may be a liquid added during mixing or a powder mixed with the cement. Plasticizers raise the workability of the fresh concrete permitting it be easily placed, without joining efforts. Plasticizers can be utilized to decrease the content of water of concrete as keeping the workability, thats why they are called sometimes water-reducers. This action improves its strength and durability properties. Super plasticizers (Also known as High Range Water Reducers HRWR) They have the ability to reduce the amount of water needed for the concrete by 12-40% of the needed water. They produce concrete with the same workability but with lower water content ratio, they are also used to make highly flowable concrete. HRWR made out of polyether-polycarboxylates have higher efficiency and are used more widely. HRWR are added often in the site because of its low workability period, it increases the time of setting but increases the flowability for a longer period. Concrete that have HRWR in it has higher strength than that predicted by water content ratio, as the water content is not high so the permeability and shrinkage are lowered but the durability is increased. Corrosion inhibitors: rusting of steel reinforcement is a huge problem that encounters the durability of the reinforced concrete structures, from the causesof rusting of steel are the chlorides, they come from many sources like the deicing salts used to melt ice in winter or from sea water or they may come from the admixtures. From the ways of resisting the rust resulting from chloride is the use of corrosion inhibitors admixtures, they are added to the concrete during mixing to protect the steel by delaying the debut of rusting and also decrease the rate of rusting after it starts. They last for many years after the setting of concrete. Mineral admixtures There are inorganic materials having pozzolanic characteristics. These extremely fine-grained materials are added to the concrete mixture to enhance the properties of concrete or as a substitute for the cement, they decrease cost, permeability, enhance the strength and change other concrete characteristics, from the types of mineral admixtures are: Fly ash: A by-product of electrical coal-fired producing plants and can vary according to source; it is utilized to partly substitute the cement. The particles of fly ash are made of spherical glassy particles, its use has started in the USA in the 1930s, tests has proven that concrete can be replaced by one third with fly ash. Experiments made on high strength concrete has shown that its strength levels were up to 100 MPa at age of one year. Air-entrainment admixtures maybe required because of the carbon inside the fly ash. Ground granulated blast furnace slag (GGBFS or GGBS): is a product of made when the molten iron is put rapidly in water to decrease its temperature, it is crystalline shaped granular product of high adhesion, and so it be work as a substitute for part of the cement, the most favorable ratio is 50% of the cement if there is no salts and 25% if there is. Silica fume: A by-product aims to achieve both high strength and low permeability requirements made out of the creation of silicon and ferrosilicon alloys. Silica fume is compared to fly ash. The size of its particle is smaller by 100 times. This makes a higher ratio between surface and volume and a way faster reaction. Silica fume is utilized to raise the concrete strength and durability, but usually superplastisizers are needed for the workability. High reactivity Metakaolin (HRM): the concrete made using metakaolin has the same strength and durability of the concrete made using silica fume. As silica fume is normally dark gray or black in color, high-reactivity metakaolin is normally brilliant white in color, creating it the favored choice for architectural concrete whereas emergence is important. Types of Admixtures 1. Air entraining admixtures They are liquid chemicals that are added to the concrete during mixing to produce small air bubbles that are called entrained air. The air helps the concrete to resist the damage made by thawing, freezing and deicing salt. In hard concrete, the air enhances workability and decreases the bleeding and the segregation. Air entrainment is not important for the concrete used inside the structures as it is not exposed to either freezing or thawing, It ought to be evaded for concrete flatwork that have a flat troweled finish. In high cement content concretes, entrained will cut strength by 5% for every single 1% of air added; but in low cement content concretes, adding air has less result and could even cause a humble increased strength due to decreased water demand for needed slump. 2. Water reducers Are utilized for two purposes: (1) to decrease the water content in plastic concrete and rise its strength; (2) to attain higher slump without the need of adding water. Water-reducers will usually cut the needed water content of a concrete combination for a given slump. These admixtures disperse the cement particles in concrete and create extra ef ¬Ã‚ cient use of cement. This rises strength or permits the cement content to be decreased as maintaining the alike strength. Water-reducers are utilized to rise slump of concrete lacking adding water and are functional for impelling concrete and in hot meteorological conditions to offset the increased water demand. A little water-reducers could aggravate the rate of slump defeat alongside time. Mid-range water reducers are nowadays usually utilized and they have a larger skill to cut the water content. These admixtures are accepted as they enhance the finishability of concrete  ¬Ã¢â‚¬Å¡atwork. 3. Retarders Are chemicals that postpone the early hardening of concrete by an hour or more. Retarders are regularly used in hot climatic conditions to counter the quick hardening caused by elevated temperatures. For colossal jobs, or in hot climate, specify concrete alongside retarder to permit extra period for pumping and  ¬Ã‚ nishing. Most retarders additionally work as reducers. 4. Accelerators Reduce the early hardening period of concrete and give higher strength after small period. They do not work as an antifreeze; they decrease the time of the hardening and rate of strength increase, thus the concrete would be stronger to endure damage from cold in chilly weather. Accelerators are additionally utilized in fast trail assembly that needs early removal of forms. Accelerating admixtures consists of two types: chloride and non-chloride based. One of the extra competent and frugal is calcium chloride that is obtainable in fluid or  ¬Ã¢â‚¬Å¡ake form. For non-reinforced concrete, The CaCl can be utilized to an amount of 2% by the heaviness of the cement due to worries of corrosion of reinforcement instigated by Cl. Pre-stressed concrete and concrete that have aluminum or invigorated metal inside it ought not to have chloride-based materials because of the increased possibility for the rusting of the metal. Non-chloride established accelerators are utilized whereas there is fear of rusting of embedded metals or concrete reinforcement. 5. HIGH RANGE WATER-REDUCERS (HRWR) It is a distinct type of water-reducer. Also known as, super plasticizers, HRWRs decrease the water content of a concrete mix by 12% to 25%. HRWRs are consequently utilized to raise the strength and decrease permeability of concrete by decreasing the water content in the mix; or considerably raise the slump to make  ¬Ã¢â‚¬Å¡owing concrete lacking the addition of any extra water. These admixtures are vital for elevated strength and enhanced concrete mixes that have higher contents of adhesive materials and mixes having silica fume. Beside these kinds of admixtures, there are other materials obtainable for improving concrete characteristics for different types of applications. These products include rust resistors; admixtures that decrease shrinkage, anti-washout admixtures, and admixtures to decrease possibility for alkali aggregate reactivity, admixtures that helps pumping and a collection of colors and products that improves the concrete aesthetics. Fly Ash 1 Production Fly ash is a bi-product resulted from the finely divided residues generated from the combustion of coal electrically in thermal power plants; the dust collection system removes the fly ash, as a fine particulate residue, from the combustion gases before they are discharged into the atmosphere. The particles are finer than cement usually and consist off spherical glassy particles. 2 Properties Permeability The fly ash reacts with the calcium hydroxide chemically during the hydration process forming calcium aluminate and calcium silicate hydrate which decreases the risk of infiltration of calcium hydroxide and the permeability of concrete. The fly ash enhances the permeability of concrete also by decreasing the ratio of water to cement, which decreases the volume of pores. Its spherical shape also enhances the consolidation of concrete which reduces permeability. Use Fly ash has a spherical shape that allows it to create a ball bearing effect in the mix which improves the workability without increasing the water and also helps in increasing the pump-ability by decreasing the friction between the concrete and the pump line. It also increases the concrete pump-ability by increasing its cohesion and making it less subject to segregation. It also increases the gaining of strength of mixes for periods much longer than that of Portland cement only. The most important use of fly ash is that it increases the life cycle expectancy and durability. It also increases the resistance of corrosion of concrete reinforcement. Fly ash is used in concrete by replacing a portion of the Portland cement that may goes up to 30% of the total cement mix.

Saturday, January 18, 2020

Reality TV shows Essay

Reality TV shows have become very popular on the small screen nowadays. There are many realities TV shows out there that can relate to anybody watching them. There are a lot of topics about how reality TV shows gives out different characteristics to the viewers. For example in the article â€Å"The Distorting Mirror of Reality TV† Sarah Coleman focuses on all the different characteristics that many reality TV shows provide for the people watching. In this paper I am going to talk about two characteristics that the reality show Hoarders provides to the viewers. The first characteristic is that it can promote stereotypes. The second is that it is informative. Finally I will decide whether or not Hoarders provides these characteristics or not. The first characteristic that I noticed on Reality TV is stereotypes. For example on â€Å"The Distorting Mirror of Reality TV† by Sarah Coleman, she states that reality TV perpetuates stereotypes. Her article also explains why stereotypes are constantly being used in many reality shows. â€Å"To make shows more dramatic† this is one of Coleman strongest reason why many reality TV perpetuates stereotypes. Another subject that Coleman mentions in the article is that Reality TV shows want to make real people interesting, so they give people characters to play. Reality TV shows are now more scripture than just showing people how â€Å"real† people actually act. In the Reality TV show Hoarders stereotypes is the first characteristic I noticed that was shown. This reality show, shows to the viewer how a hoarder lives and how their home looks like. The stereotype given towards the hoarder will always be someone that is depressed, sad, or hopeless. For example on Lisa’s episode, her hoarding problem started when she first lost her husband. Losing her marriage made Lisa depressed and hopeless. After her daughter left Lisa because of her hoarding problems, Lisa became worst. Lisa felt incomplete without anybody, but herself. She continued hoarding things because it made her feel like she had something and made her feel complete. The stereotype show that hoarders are always people that might has had a really bad lost in the family or has had a hard time in their lives. Showing this type of stereotypes to the viewers can show them that hoarding can be a problem that can happen to anybody in the world. Hoarders clearly want to show to the viewers some of the problems real people face in the real world  and what type to people are the ones facing this problems.